2nd Round of WES Business Award Winners Announced!

WES Business Award Poster - 3 2 2015

WES is pleased to announce the 21 Tunisian women entrepreneurs who will receive the second round of WES Business Awards. The winners are emerging and established women entrepreneurs who have benefited from training and coaching at seven WES Centers for Women’s Business Development across Tunisia, including Gafsa, Kairouan, Sfax, Sousse, Tunis and Zarzis. The winners will receive seed funds to help them launch or expand businesses. Stay tuned for photos of the winners in future posts and on Facebook.

Profiles of the WES Business Award winners are listed by WES Center:

Association de Continuité des Générations (ACG), Sfax

Dalel DERBEL – Lab Complement
Dalel is a biological engineer whose creativity and desire to use her life sciences knowledge to help others motivated her to become an entrepreneur. She started a business, called Lab Complement, that specializes in the sale of high-value extracts from organic material for use in pharmaceutical, cosmetic and food products. The WES Business Award will help her to build a website and market her first product, called “Tunioleuropein,” a therapeutic element extracted from the leaves of olive trees.

Nihel REJEB – Aromessence
After her university studies, and with the encouragement of her family, Nihel started a business producing essential oils, floral waters and massage oils for export. Her products are 100% natural and have both cosmetic and medical benefits. Nihel plans to use the WES Business Award funds to buy raw material in bulk for her products.

Noura DJEBBI – Noor Design
Noura had the forward-thinking idea to launch a communications and marketing consultancy, a nascent yet growing field in Tunisia. Noura plans to use the award funds to expand her business by diversifying the services offered.

Association pour le Développement Durable et la Coopération Internationale (ADDCI), Zarzis

Auiti RAJA – Centre de Beauté
With extensive experience in aesthetics, Auiti decided that it was time to be her own boss and founded a business providing a variety of services that promote personal well-being. With the WES Business Award, she plans to expand her business by offering new services and hiring several employees.

Nadia SAHBANI – Espace Lina pour Robes de Mariage
Nadia has 15 years of experience designing and making wedding dresses, evening gowns and children’s clothing. With the award, Nadia will increase her stock of raw material to satisfy the increased demand for her summer collection.

Moudifa RHOUMA
With a technical diploma in electrical engineering and professional experience in the field of new technologies, Moudifa recently launched an information technology services business. Moudifa will use the award funds to purchase equipment for her new office space.

Association de Développement Gafsa Sud (ADGS), Gafsa

Torkia SAIDI – Société Solidarité
Torkia is a skilled weaver and launched a business making decorative wall pieces over 10 years ago. With the goal of reaching an international audience, Torkia plans to use the WES Business Award to expand her business through export and offer a wider selection of products.

Nedia AOUNE – Société Hayet Design
Nedia learned the art of margoum, a traditional carpet from the region of Gafsa, from family members at a young age. She now has 22 years of experience in this handicraft and owns her own business. Nedia will use the award money to buy new equipment and raw material.

Dahbia KHELIFI
Dahbia owns a business making carpets and drapes and building furniture. The WES Business Award will enable her to buy raw material in bulk.

Association NOOR pour le Développement Humain, Sousse

Basma KOURAYCHI
Basma earned a diploma in textiles and has 10 years of professional experience in the clothing industry. Two months ago, a charity gave her a sewing machine to start a home-based business. The WES Business Award will enable her to buy another sewing machine and raw material to expand her business.

Toffaha HAMDI
Toffaha plans to use her 17 years of experience in the henna industry to launch her own business. Toffaha will use the award funds to study new henna techniques and buy material necessary to launch her business.

Sarra OBAYA
For the past five years, Sarra has been making traditional Tunisian pastries from her home. With a recent increase in demand, her business now requires larger quantities of bulk ingredients. She is thankful that the WES Business Award will allow her to buy these ingredients and reduce her per unit cost.

Association Optima Syphax, Sfax

Hela MEZIOU
Hela has a university degree in business and recently launched an interior design company. Hela’s goal is to improve her production, diversify her product line and move her business to the formal sector. She believes that the recognition and funds from the WES Business Award will allow her to launch a marketing campaign and expand her product line as she works towards these larger goals.

Amel KHEMAKHEM – Céramista
Amel studied fine arts in university and launched her ceramics business, Céramista, over a year ago. With the funds from the award, Amel wants to further expand the visibility of her products by developing a new communications strategy and participating in local trade shows.

Hana CHAARI – Paradise School
With extensive experience providing English language training to diverse audiences, Hana wants to launch a training center. Hana has already received a loan from the Tunisian Solidarity Bank to buy the necessary equipment to start her business and plans to use the award funds to launch a marketing campaign.

Tunisian Association for Management and Social Stability (TAMSS), Tunis

Afef ABDELWAHED – Paramed Plus
Afef’s dream was to use her university degree in biology and her training in biotechnology to start a business providing in-home medical services. She launched her business in November 2014 and plans to use the award funds to expand her client base.

Saoussan REBAII – Mazélet El Barka
Saoussan wants to use her professional and leadership skills to launch a Senior Center that will offer opportunities for seniors to engage in society and provide services that promote active lifestyles. With the award funds, she will purchase the necessary equipment to launch the center.

Latifa CHANNOUFI – Palais de la Mariée
Latifa has more than six years of experience designing and making wedding dresses, and has a loyal customer base. For many years, Latifa has wanted to launch a business in this field, but lacked the finances to support such an endeavor. Thanks to the WES Business Award, her dream will become a reality.

Union National des Femmes Tunisiennes (UNFTK), Kairouan

Chadleya IDRISS – Toy Story
Chadleya started to make toys for her children when they were young using repurposed wood. This hobby enabled her to both provide fun and safe toys for her children during difficult financial times and protect the environment by using material that would otherwise have gone to waste. She has since dreamed of opening her own toy company and has conducted over three years of market research on the toy industry in Tunisia. Since she collects the material from many different sources, each toy she makes has its own story; hence, the name of her company, Toy Story. The award funds will partly finance a marketing campaign and help her to create personalized packaging.

Awatef SELMI – Toufa Haute Couture
Awatef learned the art of traditional Tunisian carpet-making from her family members when she was young and further developed her competencies in the textile sector under their mentorship. In her most recent job at a retail clothing store, Awatef gained negotiation, sales and acquisition skills. With these varied skills and expertise in sewing and fashion, she is now ready to launch her own haute couture business. The funds from the award will help her to work with a variety of distributers and participate in trade shows.

Chedlya BRIKI – Espace Chadou pour les Petites Filles
Chedlya recently completed a fashion course with the greater goal of opening a clothing business for young girls. Chedlya understands the strong buying power of families in Kairouan and believes this market has yet to be tapped. She plans to use the award to buy raw material and expand her product line.

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WES is expanding!

Women’s Enterprise for Sustainability (WES) is thrilled to announce the launch of five new Centers for Women’s Business Development in Beja, Bizerte, El Kef, Touzeur and Tataouine!  With this expansion, WES now supports women entrepreneurs through 13 Centers across 11 regions of Tunisia. The expansion was announced at a press conference today in Tunis. At the event, the WES team and partners were honored to be joined by distinguished guests Mr. Richard Michaels, Political/Economic Counselor, US Embassy in Tunisia; and Mrs. Neila Chaabane, Tunisia’s Secretary of State for Women and Families.

Please look for upcoming posts about the new WES partners.


The Women’s Enterprise for Sustainability (WES) program is now in 11 regions across Tunisia

January 21, 2015, Tunis — The Women’s Enterprise for Sustainability (WES), with generous funding from the United States Government, announces the launch of five new Centers for Women’s Business Development in Beja, Bizerte, El Kef, Touzeur and Tataouine. With the expansion of the program to five new regions, the program now supports women entrepreneurs through 13 Centers across 11 regions of Tunisia.

The Women’s Enterprise for Sustainability program provides training, curricula and financial support to the partner organizations, enabling them to create new Centers for Women’s Business Development using a social enterprise model. By charging nominal fees for training and services, partner organizations recover some of their operating costs and increase their own sustainability and reach, while supporting women entrepreneurs in their communities.

“What is really important about the Women’s Enterprise for Sustainability program,” explains Afef Zaddem, WES Center Director at the National Union of Tunisian Women, Kairouan, “is that it builds our capacities. It is transforming our NGOs from volunteer-based to professional organizations.”

WES Centers provide aspiring, emerging and established women entrepreneurs affordable business development training and coaching. The Centers also facilitate access to experts, mentors and financial services that support women entrepreneurs to launch and grow businesses. They offer training and business support services at different levels – basic, intermediate and advanced – to best meet the needs of women with various educational backgrounds.

“At such a critical time in Tunisian history, we want our present and future to be shaped by men and women who create wealth and jobs. WES encourages women from all backgrounds to dream, and to reach for their dreams. By creating economic opportunities for women, we are also helping to build the foundation for a stable and prosperous society” says Chema Gargouri, WES Country Director.

“The WES program encourages innovation and entrepreneurialism at both the individual and organizational level. By supporting local partner organizations to operate Centers as social enterprises, the aim is for the Centers to continue supporting women entrepreneurs long after the program ends,” adds Julia Hendrickson, Program Director, Women’s Enterprise for Sustainability, Institute of International Education.

The Women’s Enterprise for Sustainability program in Tunisia is funded by the U.S. Government through the U.S. Department of State’s Middle East Partnership Initiative. The initiative was designed by the Institute of International Education’s Center for Women’s Leadership Initiatives in San Francisco. It is managed by a team in Tunis and San Francisco, implemented in collaboration with 13 local civil society organizations.

WES Tunisian Partner Organizations

Continuing WES Partners

Association for the Development of the South of Gafsa (ADGS Gafsa)
Kairouanians for the Culture of Citizenship (KPCC Kairouan)
National Union of Tunisian Women (UNFT Kairouan)
Association of Continuity of Generations (ACG Sfax)
Optima Syphax (Sfax)
The NOOR Association for Human Development (ANDH Sousse)
Tunisian Association for Management and Social Stability (TAMSS Tunis)
Association of Sustainable Development and International Cooperation in Zarzis (ADDCI Zarzis)

New WES Partners

Association Horizons Kef pour le Développement Intégral (AHKDI Kef)
Jeunesse et du Développement (J&D Béja)
La Ruche de La Citoyenneté Active à Tozeur (La Ruche Tozeur)
NOOR Tataouine (NOOR Tataouine)
Youth & Skills (Y&S Bizerte)

The Middle East Partnership Initiative (MEPI) is a unique program designed to engage directly with and invest in the peoples of the Middle East and North Africa (MENA). MEPI works to create vibrant partnerships with citizens to foster the development of pluralistic, participatory, and prosperous societies throughout the MENA region. To do this, MEPI partners with local, regional and international nongovernmental organizations, the private sector, academic institutions, and governments. More information about MEPI can be found at: http://www.mepi.state.gov/

Institute of International Education’s Center for Women’s Leadership Initiatives

The Institute of International Education is a world leader in the international exchange of people and ideas. An independent, not-for-profit organization founded in 1919, IIE has a network of 19 offices worldwide and over 1,200 member institutions. IIE designs and implements educational and leadership training programs in 175 countries, impacting over 25,000 people annually. IIE’s San Francisco office houses the Institute’s Center for Women’s Leadership Initiatives, which provides opportunities for women worldwide to participate in cutting-edge professional development trainings and pursue higher education. Through the Center’s programs, women develop and join networks of peers and mentors and serve as innovative leaders in the public and private sectors around the world. More information about IIE can be found at http://www.iie.org/

To learn more about WES, visit Facebook and Twitter. Look for the WES E-boutique on our new website at www.wesglobal.org coming March 2015.

WES: Le Leadership au Service de l’Entreprenariat Féminin

L’équipe et les organisations partenaires du programme WES se sont réunies pour une formation de formateurs (FDF) de Leadership à Hammamet, du 6-8 Décembre, 2014. La FDF présentait un contenu intensif et a pour but de développer le leadership des femmes entrepreneurs qui seront prochainement formées par les formateurs des centres WES dans les 11 régions de la Tunisie. En effet, développer le leadership de l’entrepreneur est la clé de base pour la réussite d’une entreprise et la création de richesses d’une manière générale.

Ce programme de formation aborde le leadership en mettant l’accent sur cinq habilités principales:

  • Communication
  • Fixation de vision, d’objectif et de stratégie
  • Adaptation à l’environnement et création de richesses et d’opportunités
  • Créativité et initiative
  • Méthodologies d’organisation et de gestion d’activité

La formation était assurée par la formatrice principale: Mme. Ahlem Ghazouani la directrice du bureau de « Développement d’Entreprises par la Force de l’Intégration et de l’Innovation » (DEFI), Bureau de Coaching et Accompagnement aux PME.

Rania El Ahmadi et Afaf Zaddem, deux formatrices des centres WES qui ont participé à la formation Leadership, parlent de leurs expériences. Rania se concentre sur le rôle que WES joue dans sa démarche pour devenir un leader et comment WES lui permet de soutenir les femmes entrepreneurs ainsi que de positivement influencer le développement de son pays. Tandis qu’Afaf se concentre sur l’effet que cette formation a eu sur son développement personnel et professionnel, et le rôle que la formation WES joue dans le soutien des femmes entrepreneurs.

Mon Parcours WES

Dans la vie on a toujours le choix d’être un leader, car on ne nait pas leader, mais on le devient… oui on le devient, mais encore faut-il avoir l’opportunité pour le devenir. Avec WES j’ai eu cette chance. Mon aventure avec ce programme a débuté en Juin 2012, et depuis j’observe mon rêve se réaliser, mes ambitions grandir et mon statut professionnel s’affirmer.

J’ai toujours eu une attirance envers le métier de formateur, et même si je suis ingénieur, WES m’a permis d’intégrer ce domaine et m’a même ouvert d’autres horizons avec d’autres organismes et institutions ; je me rappellerai toujours du jour où j’ai passé mon entretien pour devenir formatrice/ consultante avec l’ANETI (Agence Nationale de l’Emploi et du Travail Indépendant), ce jour-là j’ai parlé de mon expérience WES et de tout ce beau travail qu’on fait dans le cadre de ce programme, mon émotion et mon enthousiasme étaient si palpables que la commission de jurés s’est mise à me questionner sur ce projet et ses résultats réalisés. Personnellement, je considère l’équipe WES comme une famille qui m’a toujours donné l’énergie nécessaire pour avancer et donner le meilleur de moi-même pour le bien des femmes, de la société et de la Tunisie. Et même si ce programme a une durée limitée, je suis confiante par rapport à la durabilité de ses objectifs et de sa vision.

S’épanouir en aidant l’autre à s’épanouir, s’accomplir à travers l’accomplissement de l’autre, être leader de sa propre vie et de son propre parcours, c’est ce que j’ai trouvé avec WES, ce programme qui m’a fait découvrir à quel point on peut grandir en s’aidant et en aidant les autres.

-Rania El Ahmadi

 Jusqu’où une formation nous transforme?

La femme que je suis, doit beaucoup à ma rencontre avec Mme Ahleme Ghazouani, notre coach pour la formation Leadership Novateur tenu à Hammamet du 6 au8 décembre 2014, et particulièrement à la bienveillance de notre chère équipe WES Tunisie.

Son talent de coach, ses qualités humaines, et surtout ses sourires, ont fait de cet atelier de Leadership Novateur un séminaire inoubliable « sans lequel je n’aurai pas sauté le pas pour transformer ma mission en un jardin fleuri cultivé dans le plaisir et inspirant des femmes de ma communauté à explorer les leurs ».

J’ai gagné en harmonie avec moi-même et en technicité envers ma mission de responsable du centre et formatrice à WES-UNFT Kairouan. La pertinence du contenu, les activités des différentes habilités méthodologiques, stratégiques et de communication se passaient dans un enchainement fluide, dynamique et dans la co-construction.

Planifier un processus d’apprentissage et de renforcement des capacités des formateurs au programme WES est un véritable choix stratégique pour former dans l’excellence et accompagner des femmes entrepreneurs. 

Enfin, un clin d’œil pour tous les participants des différents centres dans les 11 régions avec qui on a partagé des moments dans l’empathie, l’énergie positive et l’échange.

-Afaf Zaddem

WES Sustainability & Networking Conference

WES entrepreneurs showcase their products and share business ideas with WES staff and partners at an entrepreneurs marketplace.

Last month, the Women’s Enterprise for Sustainability (WES) program brought together representatives from each of the eight WES partner organizations and 24 women entrepreneurs for a two-day conference in Hammamet, Tunisia. The goal of the conference was to exchange best practices and lessons learned; showcase and celebrate WES achievements; and plan for the sustainability of WES centers and entrepreneurs’ network. We were very honored to be joined by distinguished guests from the U.S. Embassy, the U.S. Department of State’s Middle East Partnership Initiative (MEPI) and Microsoft, as well as a panel of experts on entrepreneurship in Tunisia.

In opening remarks by U.S. Chargé Kathleen Hanson, she highlighted that WES is a model of U.S. and Tunisian partnership for expanding economic opportunities.

WES Country Director Chéma Gargouri shared program accomplishments after two years of programming including that, as a result of WES, 150 women have started or expanded businesses, while over 600 Tunisian women have developed business plans and are well positioned to launch new businesses once a new microfinance law is passed.

An excellent panel discussion on supporting women entrepreneurs in Tunisia was led by Leila Belkhiria Jaber, Vice-President, National Women Chamber of Commerce (CNFCE); Fares Mabrouk, Tunisia Country Director, Yunus Social Business; Dr. Soukaina Bouraoui, Executive Director, Center on Arab Women Research (CAWTAR); and Tahar Ben Lakhdar, Chairman of the Board and CEO Esprit -Ecole Supérieur Privée d’Ingénierie et de Technologie.

During a highly interactive World Café activity, participants on how to better support women entrepreneurs including to establish a WES Boutique to display and sell entrepreneurs’ products, expand partnerships with the private sector, encourage mentorship opportunities and develop nation-wide WES brand awareness.

A highlight of the conference was the entrepreneurs marketplace where WES Business Award winners displayed (and sold) their products and services and presented their business ideas to WES staff and partners. For example, Mouna Bouchaala presented her idea to develop green housing for college students in Sfax and Mouna Werchefani, an electromechanical engineer, shared her business ideas on rehabilitative robotics (she is creating a robotic finger that you can use on a keyboard using a sensor activated by head movement).

Participants left energized and even more committed to the work we are doing through WES to support women entrepreneurs in Tunisia.

Business Award WES Lauréates

WES Logo

Le Programme WES a le plaisir d’annoncer les 24 femmes entrepreneurs Tunisiennes qui recevront les tous premiers prix du WES Business Award.  Les lauréates sont des femmes entrepreneurs émergentes et établies qui ont bénéficié d’une formation dans huit centres WES à travers la Tunisie. Elles recevront de petites subventions pour les aider à lancer ou développer leurs entreprises. Ne ratez pas les profils détaillés et photos des lauréates dans les prochains articles de blog et sur Facebook.

Les profils des lauréates du WES Business Awards sont répertoriés par centre WES dans chaque région :

Association de Développement de Gafsa Sud (ADG), Gafsa

Mbarka Mabrouki a participé à la formation WES en Entrepreneuriat. Les innovations entrepreneuriales de Mbarka comprennent de nouveaux modèles et accessoires qu’elle a ajoutés à l’habit traditionnel de Gafsa. Mbarka utilisera la subvention du « WES Business Award » dans l’approvisionnement en matériaux de production.

Hayet Nasra, fondatrice d’une société de conception de vêtements, a participé aux formations WES en Entrepreneuriat, Entreprise à domicile. Hayet a l’intention d’utiliser le prix WES pour développer son activité en achetant de nouveaux matériels de production.

Zina Ammar a participé aux formations WES en Entrepreneuriat, Médias sociaux, E-commerce, Leadership et Entreprise à domicile. Elle envisage de développer son entreprise de fabrication de tapis « Tapisserie Zina Ammar » et utilisera le prix WES pour acheter plus de matériel.

Kairouannais pour une Culture Citoyenne (KPCC), Kairouan

Leila Aben a participé aux formations WES en Leadership, Entreprise à domicile, E-commerce et Médias sociaux. L’entreprise de Leila « Lella El Beya » est spécialisée dans les articles de décoration pour la maison. Leila prévoit d’utiliser son prix WES pour faire la promotion de son entreprise et acquérir une nouvelle machine à coudre.

Monia Mestiri Ep Jrad est « self-made woman », qui ne doit sa réussite qu’à elle-même, ayant fait ses études à « l’école de la vie». Elle a participé aux formations WES en Entreprise à domicile et E-commerce. L’entreprise de Monia, « Monia Déco-Store », vend des articles de décoration conçus sur mesure et sera bientôt élargie pour inclure une nouvelle collection grâce aux fonds du « Award WES ».

Nabiha Zaghouani a participé aux cinq formations WES. Elle a également reçu une formation professionnelle et technique dans la poterie et ses produits sont connus pour avoir des modèles non conventionnels. Elle prévoit d’élargir son entreprise « Poterie Kairouan » et lancer une campagne de marketing en utilisant ses fonds du « Award WES ».

Union Nationale de la Femme Tunisienne (UNFTK), Kairouan

Fatma Boukhris a participé à la formation WES en Entreprise à domicile. Elle prévoit de lancer une entreprise de broderie « Gold Fingers » qui se spécialisera dans la broderie, le crochet et la tricotterie. Fatma utilisera ce prix WES pour lancer une campagne de marketing et acquérir du matériel de production de base.

Raoudha Taam a participé à la formation WES en Leadership. Son entreprise « Taam Society » fait la création de sacs pratiques et légers à partir des différents types de plastiques. Raoudha prévoit d’utiliser son prix WES pour faire la promotion et la publicité de son entreprise.

Zakia Bouafia a reçu une formation en agriculture et gestion du bétail en ayant grandi dans la ferme familiale. Elle a récemment participé à la formation WES en Entrepreneuriat. Elle a décidé de transformer sa formation en une activité entrepreneuriale et créer une entreprise laitière. Zakia utilisera ce prix WES pour finaliser l’acquisition d’une nouvelle vache.

Association de Continuité des Générations (ACG), Sfax

Rania El Aoued a participé aux formations WES en Médias sociaux et Entrepreneuriat. Rania est ingénieur spécialisée en production de l’alimentation animale et a l’intention de lancer une entreprise qui produit de la nourriture animale organique à partir de l’orge germée. Rania explique que cette technique est très utile dans les projets de zones sujettes à la sècheresse et a de nombreux avantages pour la santé des animaux. Elle prévoit d’utiliser son prix WES pour mener des études de marché en profondeur. Rania se voit comme chef de file dans son domaine et envisage que son entreprise aura des branches dans toute la Tunisie et à l’étranger.

Mouna Bouchaala a un diplôme en décoration d’intérieur et a participé à des formations WES en Entrepreneuriat et Médias sociaux. Mouna envisage de lancer une entreprise « Green Home » qui fournira un logement bon marché pour les étudiants et autres clients soucieux de l’environnement. Elle prévoit d’utiliser son prix WES pour enregistrer son entreprise. L’objectif de Rania est de concevoir la première maison verte à Sfax.

Hajer Ayedi a récemment participé à la formation WES en Entrepreneuriat et, actuellement, elle est en train de finir son Master en Comptabilité. Elle prévoit de lancer son entreprise « Recycle-Society » spécialisé dans le recyclage, en particulier la fabrication et la vente de papier recyclé. Hajer investira son prix WES dans l’étude de marché et l’acquisition de matériel de production.

Association Majida Boulila pour la Modernité (AMBM), Sfax

Mouna Werchefani est ingénieur électromécanique spécialisée en robotique. Mouna a participé à la formation WES en Entrepreneuriat et prévoit de lancer une entreprise de production de robots à faible coût pour aider les personnes handicapées à acquérir une plus grande mobilité. Mouna utilisera ce prix WES pour commercialiser son idée d’entreprise et s’approvisionner en matériel de production de base.

Nadia Lahiani a participé aux formations WES en Entrepreneuriat et Leadership. Grâce à son entreprise « Nadia Creation », Nadia fait de la peinture personnalisée sur textile, bois, porcelaine et autres matériaux. Nadia utilisera le «WES Business Award » pour développer son entreprise en s’approvisionnant en nouveaux matériaux et élargissant l’étendue de son marché. Son rêve est de devenir une femme d’affaires prospère.

Salma Maatoug a un Master en Conception graphique et a participé aux formations WES en Entrepreneuriat, Médias sociaux, Leadership, E-commerce, Entreprise à domicile et Communication. « COFFRA », l’entreprise de Salma, est spécialisée dans la conception personnalisée et la construction de la boîte d’emballage. Le Prix WES aidera Salma à améliorer la qualité de ses produits en investissant dans une machine de découpe. En plus d’être une femme d’affaires prospère, Salma veut être chef de file (leader) équitable qui respecte le bien-être de ses employés.

Association NOOR du Développement Humain (ANDH), Sousse

Lamia Ben Ali a un diplôme en gestion de projet et a participé aux formations WES en Entreprise à domicile, Médias sociaux, E-commerce, Entreprenariat et Leadership. Lamia envisage de développer sa boulangerie « The Old Bakery » et utilisera le prix WES pour lancer une nouvelle catégorie de produits pâtissiers.

Amina Sghaier est titulaire d’un diplôme universitaire en Design appliqué et a participé aux formations WES en Entreprise à domicile et Entrepreneuriat et Leadership. Elle a l’intention de lancer une entreprise prestataire de services d’évènementiel au profit des organisations de la société civile. Amina prévoit d’utiliser son prix WES pour lancer une campagne de communication pour faire la promotion et la publicité de ses services dans le domaine.

Chehnez Jarraya est titulaire d’un diplôme en couture et broderie et fondatrice d’une entreprise de création de Kaftan appelée « Jarraya Creation ». Elle a participé aux formations WES en Entreprise à domicile, Médias sociaux, E-commerce et Entrepreneuriat et Leadership. Elle pense que les Tunisiens sont fiers de porter des vêtements traditionnels et que sa broderie sur soie et cachemire de haute qualité sera appréciée par ceux qui assistent à des événements officiels. Chehnez utilisera le prix WES pour acheter du matériel de production.

Association Tunisienne de Gestion et Stabilité Sociale (TAAMS), Tunis

Afef Mraidi est styliste vestimentaire par profession. Elle a participé à des formations WES en Entrepreneuriat et Leadership. Afef estime que l’artisanat tunisien doit être préservé. Elle fait la conception de la robe traditionnelle tunisienne, comme la Jebba et la chéchia, ainsi que les bijoux traditionnels. Afef a l’intention de développer sa production de la Jebba et utiliser le prix WES pour créer une nouvelle ligne de vêtements.

Olfa Barouni a participé aux formations WES en Entrepreneuriat, Médias sociaux et Leadership. Olfa possède déjà un diplôme de Master en Management et prévoit d’utiliser le prix WES dans le lancement d’une boulangerie, appelé « Cerise », où elle vendra des pâtisseries tunisiennes et européennes.

Rachida Gannouni est couturière avec une petite entreprise de fabrication de chandails, jupes et vestes pour hommes et femmes. Elle a participé aux formations WES en Entrepreneuriat, E-commerce et Leadership. Le prix WES lui permettra de créer de nouveaux produits et chercher de nouveaux marchés potentiels.

Association de Développement Durable et de Coopération Internationale à Zarzis (ADDCI), Zarzis

Naima Zouaghi a participé aux formations WES en Entreprise à domicile, Entrepreneuriat et Leadership. Naima est propriétaire d’une entreprise qui produit de la harissa (sauce de piment tunisien) et a l’intention d’utiliser son prix WES pour élargir son activité et acheter de nouveaux équipements pour améliorer le processus de sa production et accélérer son service de livraison à domicile.

Amira Belhiba a participé aux formations WES en Entreprise à domicile, Médias sociaux et Entrepreneuriat et Leadership. Elle utilisera ce prix WES pour lancer une entreprise de prestation de services de soins infirmiers et de fabrication d’armoires de premiers secours. Amira est infirmière de formation.

Najet Intit a participé aux formations WES en Entreprise à domicile, Médias sociaux, Entrepreneuriat et Leadership. Najet envisage de lancer une entreprise de pâtisserie qui fournira les matières premières pour la pâtisserie traditionnelle. Elle va utiliser l’argent du prix WES pour acheter le matériel de production de base nécessaire pour lancer son entreprise.

WES Business Award Winners

WES Logo

WES is pleased to announce the 24 Tunisian women entrepreneurs who will receive the first ever WES Business Awards. The winners are emerging and established women entrepreneurs who have benefited from training at eight WES Centers across Tunisia. The winners will receive small grants to help them launch or expand businesses. Stay tuned for more in-depth profiles and photos of the winners in future posts and on Facebook.

Profiles of the WES Business Award winners are listed by WES Center.

Association of Majida Boulila for Modernity (AMBM), Sfax

Mouna Werchefani is an Electromechanical engineer with a specialization in robotics. Mouna participated in the Entrepreneurship WES training and plans to launch a business that will produce robots to help people with disabilities gain increased mobility at a low cost. Mouna will use the WES award to market her business idea and purchase basic production materials.

Nadia Lahiani participated in the Entrepreneurship and Leadership WES trainings. Through her business, Creation Nadia, Nadia custom designs paintings on textiles, wood, porcelain and other materials. Nadia will use the WES Award to expand her business by purchasing new materials and increasing her market outreach. Her dream is to be a successful businesswoman.

Salma Maatoug has a Master’s degree in Graphic Design and participated in the Entrepreneurship, Social Media, Leadership, E-Commerce, Home-based Business and Communication WES trainings. Salma’s business, COFFRA, specializes in the custom design and construction of box packaging. The WES award will help Salma improve the quality of her products by investing in a cutting machine. Along with being a successful businesswoman, Salma wants to be a fair leader who respects the well-being of her workers.

Association of Continuity of Generations (ACG), Sfax

Rania El Aoued participated in the Social Media and Entrepreneurship WES trainings. Rania is an engineer with a specialty in animal feed production and intends to launch a business that produces organic cattle feed made from germinated barley. Rania explains that this technique is very useful in draught-prone areas and has many health benefits for animals. She plans to use her WES award to conduct in-depth market research. Rania sees herself as a leader in her field and envisions her company having branches throughout Tunisia and internationally.

Mouna Bouchaala has a degree in Interior Design and participated in the Entrepreneurship and Social Media WES trainings. Mouna plans to launch a “Green Home” business that will provide inexpensive housing to students and other environmentally-conscious clients. She plans to use her WES award to register her business. Mouna’s goal is to design the first green home in Sfax.

Hajer Ayedi recently participated in the Entrepreneurship WES training and is currently working towards a Master’s degree in Accounting. She plans to launch her business, Recycle-Society, which will focus on recycling, manufacturing and selling recycled paper. Hajer will invest her WES award in conducting market research and purchasing production material.

Kairouanians for the Culture of Citizenship (KPCC), Kairouan

Leila Aben participated in the Leadership, Home-based Business, E-Commerce and Social Media WES trainings. Leila’s business, Lella El Beya, specializes in decorative items for the home. Leila plans to use her WES award to promote her business and purchase a new sewing machine.

Monia Mestiri Ep Jrad is a self-made woman whose education includes the “school of life,” as well as the Home-based Business and E-Commerce WES trainings. Monia’s business, Monia Déco-Store, sells custom designed decorative items and will soon expand to include a new collection line made possible by the WES award funds.

Nabiha Zaghouani participated in all five WES trainings. She has also received vocational and technical training in pottery and her products are known for their unconventional patterns. She plans to expand her business, Poterie Kairouan, and launch a marketing campaign using her WES award funds.

National Union of Tunisian Women (UNFTK), Kairouan

Fatma Boukhris participated in the Home-based Business WES training. She plans to launch an embroidery business, Gold Fingers, which will specialize in embroidery, crochet and tricotterie. Fatma will use the WES award to launch a marketing campaign and purchase basic production materials.

Raoudha Taam participated in the Leadership WES training. Her business, Taam Society, creates practical and lightweight bags in different plastic derivatives. Raoudha plans to use her WES award to promote her business.

Zakia Bouafia received training in agriculture and livestock management while growing up on her family’s farm. She recently participated in the Entrepreneurship WES training. She made the decision to turn her training into an entrepreneurial endeavor and launch a dairy cow-milking business. Zakia will use the WES award to complete the purchase of a new cow.

NOOR Association for Human Development (ANDH), Sousse

Lamia Ben Ali has a degree in Project Management and participated in the Home-based Business, Social Media, E-Commerce, Entrepreneurship and Leadership WES trainings. Lamia plans to expand her bakery business, The Old Bakery, and will use the WES award to launch a new category of pastry products.

Amina Sghaier holds a university degree in Applied Design and participated in the Home-based Business, Entrepreneurship and Leadership WES trainings. She intends to launch a business that will provide event management services to civil society organizations. Amina plans to use her WES award to run a communications campaign promoting her services in the area.

Chehnez Jarraya holds a diploma in sewing and embroidery and is the founder of a Kaftan business, called Jarraya Creation. She participated in the Home-based Business, Social Media, E-Commerce, Entrepreneurship and Leadership WES trainings. She believes that Tunisians take pride in wearing traditional attire and that her skilled embroidery on silk and cashmere will be appreciated by those attending formal events. Chehnez will use the WES award to purchase production materials.

Association of Development of the South of Gafsa (ADGS), Gafsa

Mbarka Mabrouki participated in the Entrepreneurship WES training. Mbarka’s business innovations include new designs and accessories she has added to traditional Gafsa clothing. Mbarka will use the WES award to purchase production materials.

Hayet Nasra participated in the Entrepreneurship and Home-based Business WES trainings and is the founder of a clothing design company. Hayet intends to use the WES award to expand her business by purchasing new production materials.

Zina Ammar participated in the Entrepreneurship, Social Media, E-Commerce, Leadership and Home-based Business WES trainings. She plans to expand her carpet business, Tapisserie Zina Ammar, and will use the WES award to purchase more materials.

Tunisian Association for Management and Social Stability (TAMSS), Tunis

Afef Mraidi is a wardrobe stylist by profession. She participated in the Entrepreneurship and Leadership WES trainings. Afef believes that Tunisian handicrafts must be preserved. She designs traditional Tunisian dress, such as Jebba and Chachia, and traditional jewelry. Afef intends to expand her Jebba production and use the WES award to create a new line of clothing.

Olfa Barouni participated in the Entrepreneurship, Social Media and Leadership WES trainings. Olfa already has a Master’s degree in Management and plans to use the WES award to start a bakery, called Cerise, where she will sell Tunisian and European pastries.

Rachida Gannouni is a seamstress with a small business making sweaters, skirts and jackets for men and women. She participated in the Entrepreneurship, E-Commerce and Leadership WES trainings. The WES award will allow her to create new products and research potential new markets.

Association of Sustainable Development and International Cooperation in Zarzis (ADDCI), Zarzis

Naima Zouaghi participated in the Home-based Business, Entrepreneurship and Leadership WES trainings. Naima is the owner of a business that makes harissa (Tunisian hot pepper sauce) and intends to use her WES award to buy new equipment to improve the production process and expedite her home-delivery service.

Amira Belhiba participated in the Home-based Business, Social Media, Entrepreneurship and Leadership WES trainings. She will use the WES award to launch a business that will provide nursing services and manufacture first-aid cabinets.

Najet Intit participated in the Home-based Business, Social Media, Business, Entrepreneurship and Leadership WES trainings. Najet is planning to launch a pastry business that will provide the raw materials for traditional pastry makers. She will use the WES Award money to purchase basic production materials needed to launch her business.

WES Partners share experiences from 2013 and vision for the New Year!

Products created by WES graduates

Products created by WES graduates

As excitement for the New Year sets in, Women’s Enterprise for Sustainability (WES) looks back at the achievements of the past year and plans for 2014. WES partner organization in Tunisia shared their thoughts on the impact of WES on their organization in 2013 and their vision for the coming year. Below are key takeaways from their WES experience and vision!

WES experience in 2013:

  • The WES program has had a very positive impact on our Association, especially during the time when our NGO was going through a crisis and our supporters had cancelled their membership. Thanks to this program, the WES team has identified new goals for the Association and provided a fresh start to our NGO, which has resulted in recruitment of new members! – Afaf Zaddem, National Union of Tunisian Women, Kairouan (UNFTK)
  • The WES experience has enabled our organization to become a part of the entrepreneurship space in Tunisia and forge new partnerships with key stakeholders in that community, including chambers of commerce, business incubators and universities. The program has allowed the WES team at AMBM to acquire new skills and share expertise with other entrepreneurs in the community. – Leila Keskes, Association of Majida Boulila for Modernity (AMBM)
  • As a partner organization of the WES program, in 2013 we’ve realized the value of strategic planning. As a result of the WES experience, our staff is fully aware of the organization’s mission and committed to achieving our goals. – Sonia Mhamdi, Association for the Development of the South of Gafsa, ADGS
  • For TAMSS, the WES program strengthened its objective to provide women in the community with economic and social support. As a WES trainer, I further developed my communication skills, which enabled me to reach out to women from different age groups and business sectors and help them develop their inter-personal skills. – Fathia Jouabria, Tunisian Association for Management and Social Stability (TAMSS)
  • Through the WES program, our organization was able to connect with new partners, create a database of women entrepreneurs and expand our visibility. We were able to raise 100,000 TND in additional funding for our programs. – Marwa Rdifi, NOOR Association for Human Development (ANDH)
  • Involvement with the WES program has enhanced our organization’s financial stability, allowing us to successfully implement other projects. We have been able to enhance the capacities of women entrepreneurs in our community and improve the skills of our staff in the past year. – Manel Aben, Kairouanians for the Culture of Citizenship (KPCC)
  • The WES program has helped us strengthen the capacities of our staff, establishnew partnerships and commit to new programs. Our successful WES trainings have allowed the organization to recover the costs of the new training center. – Ahmed Moslah and Sana Taktak Keskes, Association of Continuity of Generations (ACG)

WES Vision for 2014:

  • In 2014, we look forward to creating a WES participant database complete with information about the WES graduates and their businesses and ambitions. We also hope to develop and promote a mentoring initiative for women entrepreneurs through our WES center. -Afaf Zaddem, National Union of Tunisian Women, Kairouan (UNFTK)
  • The WES experience will allow us to develop collaborative relationships with entrepreneurs in our community and boost female entrepreneurship in the region of Sfax in 2014. We hope to continue to offer training, support and coaching to women entrepreneurs in the New Year. – Leila Keskes, Association of Majida Boulila for Modernity (AMBM)
  • In the New Year, we look forward to strengthening our professional network as an NGO and access to new sources of funding to support women entrepreneurs in the community. – Sonia Mhamdi, Association for the Development of the South of Gafsa, (ADGS)
  • In the New Year, our organization will reach out to more women in the community and forge new partnerships. We also hope to expand our funding opportunities and improve the quality of our trainings. – Fathia Jouabria, Tunisian Association for Management and Social Stability (TAMSS)
  • In 2014, we plan to provide WES trainings for women in the rural community, reach a wider target audience, raise additional funds and organize more events for the Women’s Entrepreneurship Network (WEN). – Marwa Rdifi, NOOR Association for Human Development (ANDH)
  • For next year, we’ll try to realize partnerships with the Ministry of Women Affairs and other donors with the aim of increasing the number of WES participants. We’ll also explore practical and efficient solutions for women in their community to launch businesses and market their products. – Manel Aben, Kairouanians for the Culture of Citizenship (KPCC)
  • In 2014, ACG will launch the WES Shop and Business Incubator and WES Club Training Center to further support WES graduates. We also hope to improve our communications skills and make the WES center be increasingly profitable. – Ahmed Moslah and Sana Taktak Keskes, Association of Continuity of Generations

 

Annonce du WES Business Award

WES Business Award

WES Business Award

Nous sommes heureux de vous annoncer le lancement du WES Business Award !
Le WES Business Award est un concours destiné à donner l’opportunité à des diplômées de centres WES de concrétiser leur plan d’affaires grâce à l’obtention d’une subvention pour lancer ou développer leur entreprise.

Ce concours permettra aux centres WES de s’engager davantage avec le secteur privé, d’étendre ses réseaux et d’attirer de nouvelles participantes. L’inscription au WES Business Award est ouverte aux diplômées WES du 4 Novembre 2013 au 9 Décembre 2013. Le nom des gagnantes sera annoncé le 3 Février 2014. Trois prix seront décernés dans chaque centre WES : 1er prix : 2000dt, 2éme et 3éme prix : 1000 DT.
(Voir la liste des 8 Partenaires WES en Tunisie.)

Les gagnantes seront sélectionnées sur la base des critères suivants:

  • Vision claire du projet: La participante a une vision claire de son entreprise et de ses objectifs et a un définit un plan réaliste quant à l’utilisation de la subvention.
  • Opportunité de marché: Il existe une demande pour le produit / service dans la région. La participante a un plan clair de commercialisation.
  • Rentabilité et faisabilité financière: Il y a une maitrise démontrée des besoins financiers pour le démarrage ou l’expansion de l’entreprise. La participante connait son chiffre d’affaires et ses bénéfices potentiels, son plan d’affaires semble être viable et rentable.
  • Capacité de gestion: La candidate possède les qualités et les compétences entrepreneuriales nécessaires pour lancer avec succès ou développer une nouvelle entreprise.

Les demandes seront examinées et évaluées par un comité de sélection indépendant composé de trois entrepreneurs, hommes/femmes d’affaires, professeurs d’université, personnes de la communauté etc. Le comité soumettra ses recommandations finales à l’institut International de l’éducation (IIE ) qui fera la sélection finale des gagnants. La préférence sera accordée aux candidats dont les plans d’affaires répondent au mieux aux critères de sélection.

Vous pouvez nous soutenir dans notre mission d’autonomisation des femmes chefs d’entreprise en:

  • Proposant des partenaires du secteur privé basés en Tunisie pour soutenir les diplômées WES
  • Mettant nous en contact avec les femmes mentors pour épauler les diplômées WES
  • Rédigeant un « guest post » sur notre blog afin de partager vos conseils d’entreprenariat ou « success story »
  • Parlant autours de vous du projet WES et du WES Business Award sur les médias sociaux

Suivez nos actualités afin de connaitre la première vague de sélection du WES Business Award.

Announcing the WES Business Award

WES Business Award

WES Business Award

We are excited to announce the launch of Women’s Enterprise for Sustainability (WES) Business Award! The WES Business Award is a competition intended to provide an opportunity for WES graduates to strengthen their business plans and compete for small seed grants to launch or expand their businesses. This competition will also help WES engage with the private sector in our work, expand our networks and attract new women to attend WES workshops.

The WES Business Award is open to WES graduates from November 4, 2013 through December 9, 2013. The winners will be announced on February 3, 2014. Three awards will be given out at each WES center – two awards for TND 1000 and one award for TND 2000. (See the list of 8 WES Partners in Tunisia.)

Winners will be selected based on the following criteria:

  • Clarity of Vision: Applicant has a clear vision/plan for her business. She can clearly explain what she wants to do with her business and has a realistic plan for how she will use the Award funds in the next 3-6 months.
  • Market Opportunity: There is proven demand for the applicant’s product/service in the region. The applicant has a well thought-out plan to market and respond to the demand for her product/service.
  • Profitability and Financial Feasibility: There is a demonstrated understanding of the financial requirements of starting or expanding a business. The applicant is clear about her potential revenue and profits and the plan seems to be financially feasible and profitable.
  • Management Capability: The applicant has the management and entrepreneurial qualities and skills to successfully launch or expand a new business.

Applications will be reviewed and rated by an independent selection committee comprised of three entrepreneurs, business people, university professors, etc. from the community. The committee will submit their final recommendations to the Institute of International Education (IIE) who will make the final selection of winners. Preference will be given to applicants whose business plans demonstrate excellence in each of the selection criteria.

Here is how you can join us in empowering women entrepreneurs in Tunisia:

  • Suggest Tunisia-based private sector partners to support WES graduates
  • Connect us with women mentors for WES graduates
  • Write a guest post on our blog sharing your entrepreneurship tips or inspiring story
  • Spread the word about WES and the Business Award on social media

Stay tuned for exciting updates as we select our first cohort of WES Business Award winners!

 

WES Fair at the Spring Art Festival in Kairouan

In honor of Heritage Month in Kairouan and the start of the Spring Art Festival,  WES Partners Kairouanians for the Culture of Citizenship  and The NOOR Association for Human Development organized a fair from April 27 – 30th. The fair was an opportunity for ten women from the two WES centers to showcase and sell their products. The Minister of Culture, Mehdi Mabrouk opened the event which was attended by multiple local media channels. The WES entrepreneurs had the opportunity to showcase and sell their projects to the nearly 1,000 visitors who attended. In addition to being a business opportunity, this was also a networking opportunity for women in Sousse and Kairouan to explore options for collaboration and more sustainable business models.

[This video was created by Mohamed Rammeh, Communication Officer at Kairouanians for the Culture of Citizenship.]

بمناسبة شهر التراث و انطلاق فعاليات مهرجان ربيع الفنون الدولي , نظمت جمعية قيروانيون من أجل ثقافة المواطنة (القيروان) و جمعية نو ر للتنمية البشرية (سوسة) من 27 إلى 30 أفريل 2013 معرضا يتضمن منتوجات حرفية للنساء المشتركات ببرنامج المشاريع النسائية المستديمة WES , افتتح المعرض وزير الثقافة المهدي مبروك بحضور وسائل الإعلام المحلية و الوطنية و قد شارك بالمعرض 10 عارضات من ولايتي سوسة و القيروان و استقطب قرابة الألف زائر ليكون فرصة لتتدرب المشاركات على ظروف البيع في المعارض و للتشبيك بين المشاركات في مركزي  المشاريع النسائية المستديمة بسوسة والقيروان