WES Business Award Winners

WES Logo

WES is pleased to announce the 24 Tunisian women entrepreneurs who will receive the first ever WES Business Awards. The winners are emerging and established women entrepreneurs who have benefited from training at eight WES Centers across Tunisia. The winners will receive small grants to help them launch or expand businesses. Stay tuned for more in-depth profiles and photos of the winners in future posts and on Facebook.

Profiles of the WES Business Award winners are listed by WES Center.

Association of Majida Boulila for Modernity (AMBM), Sfax

Mouna Werchefani is an Electromechanical engineer with a specialization in robotics. Mouna participated in the Entrepreneurship WES training and plans to launch a business that will produce robots to help people with disabilities gain increased mobility at a low cost. Mouna will use the WES award to market her business idea and purchase basic production materials.

Nadia Lahiani participated in the Entrepreneurship and Leadership WES trainings. Through her business, Creation Nadia, Nadia custom designs paintings on textiles, wood, porcelain and other materials. Nadia will use the WES Award to expand her business by purchasing new materials and increasing her market outreach. Her dream is to be a successful businesswoman.

Salma Maatoug has a Master’s degree in Graphic Design and participated in the Entrepreneurship, Social Media, Leadership, E-Commerce, Home-based Business and Communication WES trainings. Salma’s business, COFFRA, specializes in the custom design and construction of box packaging. The WES award will help Salma improve the quality of her products by investing in a cutting machine. Along with being a successful businesswoman, Salma wants to be a fair leader who respects the well-being of her workers.

Association of Continuity of Generations (ACG), Sfax

Rania El Aoued participated in the Social Media and Entrepreneurship WES trainings. Rania is an engineer with a specialty in animal feed production and intends to launch a business that produces organic cattle feed made from germinated barley. Rania explains that this technique is very useful in draught-prone areas and has many health benefits for animals. She plans to use her WES award to conduct in-depth market research. Rania sees herself as a leader in her field and envisions her company having branches throughout Tunisia and internationally.

Mouna Bouchaala has a degree in Interior Design and participated in the Entrepreneurship and Social Media WES trainings. Mouna plans to launch a “Green Home” business that will provide inexpensive housing to students and other environmentally-conscious clients. She plans to use her WES award to register her business. Mouna’s goal is to design the first green home in Sfax.

Hajer Ayedi recently participated in the Entrepreneurship WES training and is currently working towards a Master’s degree in Accounting. She plans to launch her business, Recycle-Society, which will focus on recycling, manufacturing and selling recycled paper. Hajer will invest her WES award in conducting market research and purchasing production material.

Kairouanians for the Culture of Citizenship (KPCC), Kairouan

Leila Aben participated in the Leadership, Home-based Business, E-Commerce and Social Media WES trainings. Leila’s business, Lella El Beya, specializes in decorative items for the home. Leila plans to use her WES award to promote her business and purchase a new sewing machine.

Monia Mestiri Ep Jrad is a self-made woman whose education includes the “school of life,” as well as the Home-based Business and E-Commerce WES trainings. Monia’s business, Monia Déco-Store, sells custom designed decorative items and will soon expand to include a new collection line made possible by the WES award funds.

Nabiha Zaghouani participated in all five WES trainings. She has also received vocational and technical training in pottery and her products are known for their unconventional patterns. She plans to expand her business, Poterie Kairouan, and launch a marketing campaign using her WES award funds.

National Union of Tunisian Women (UNFTK), Kairouan

Fatma Boukhris participated in the Home-based Business WES training. She plans to launch an embroidery business, Gold Fingers, which will specialize in embroidery, crochet and tricotterie. Fatma will use the WES award to launch a marketing campaign and purchase basic production materials.

Raoudha Taam participated in the Leadership WES training. Her business, Taam Society, creates practical and lightweight bags in different plastic derivatives. Raoudha plans to use her WES award to promote her business.

Zakia Bouafia received training in agriculture and livestock management while growing up on her family’s farm. She recently participated in the Entrepreneurship WES training. She made the decision to turn her training into an entrepreneurial endeavor and launch a dairy cow-milking business. Zakia will use the WES award to complete the purchase of a new cow.

NOOR Association for Human Development (ANDH), Sousse

Lamia Ben Ali has a degree in Project Management and participated in the Home-based Business, Social Media, E-Commerce, Entrepreneurship and Leadership WES trainings. Lamia plans to expand her bakery business, The Old Bakery, and will use the WES award to launch a new category of pastry products.

Amina Sghaier holds a university degree in Applied Design and participated in the Home-based Business, Entrepreneurship and Leadership WES trainings. She intends to launch a business that will provide event management services to civil society organizations. Amina plans to use her WES award to run a communications campaign promoting her services in the area.

Chehnez Jarraya holds a diploma in sewing and embroidery and is the founder of a Kaftan business, called Jarraya Creation. She participated in the Home-based Business, Social Media, E-Commerce, Entrepreneurship and Leadership WES trainings. She believes that Tunisians take pride in wearing traditional attire and that her skilled embroidery on silk and cashmere will be appreciated by those attending formal events. Chehnez will use the WES award to purchase production materials.

Association of Development of the South of Gafsa (ADGS), Gafsa

Mbarka Mabrouki participated in the Entrepreneurship WES training. Mbarka’s business innovations include new designs and accessories she has added to traditional Gafsa clothing. Mbarka will use the WES award to purchase production materials.

Hayet Nasra participated in the Entrepreneurship and Home-based Business WES trainings and is the founder of a clothing design company. Hayet intends to use the WES award to expand her business by purchasing new production materials.

Zina Ammar participated in the Entrepreneurship, Social Media, E-Commerce, Leadership and Home-based Business WES trainings. She plans to expand her carpet business, Tapisserie Zina Ammar, and will use the WES award to purchase more materials.

Tunisian Association for Management and Social Stability (TAMSS), Tunis

Afef Mraidi is a wardrobe stylist by profession. She participated in the Entrepreneurship and Leadership WES trainings. Afef believes that Tunisian handicrafts must be preserved. She designs traditional Tunisian dress, such as Jebba and Chachia, and traditional jewelry. Afef intends to expand her Jebba production and use the WES award to create a new line of clothing.

Olfa Barouni participated in the Entrepreneurship, Social Media and Leadership WES trainings. Olfa already has a Master’s degree in Management and plans to use the WES award to start a bakery, called Cerise, where she will sell Tunisian and European pastries.

Rachida Gannouni is a seamstress with a small business making sweaters, skirts and jackets for men and women. She participated in the Entrepreneurship, E-Commerce and Leadership WES trainings. The WES award will allow her to create new products and research potential new markets.

Association of Sustainable Development and International Cooperation in Zarzis (ADDCI), Zarzis

Naima Zouaghi participated in the Home-based Business, Entrepreneurship and Leadership WES trainings. Naima is the owner of a business that makes harissa (Tunisian hot pepper sauce) and intends to use her WES award to buy new equipment to improve the production process and expedite her home-delivery service.

Amira Belhiba participated in the Home-based Business, Social Media, Entrepreneurship and Leadership WES trainings. She will use the WES award to launch a business that will provide nursing services and manufacture first-aid cabinets.

Najet Intit participated in the Home-based Business, Social Media, Business, Entrepreneurship and Leadership WES trainings. Najet is planning to launch a pastry business that will provide the raw materials for traditional pastry makers. She will use the WES Award money to purchase basic production materials needed to launch her business.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s