“Women around the world are turning to online social networking platforms to launch their own businesses on a path toward economic independence. They are leveraging natural abilities to succeed on the social networking scene and benefit from the flexibility it affords.” Beth Kanter (WES Master Trainer, Author and Blogger).*
In response to the growing popularity of social media, WES developed a course to address the specific social media needs of women entrepreneurs. The training is one of our core offerings and emphasizes the technical skills and best practices required to navigate social media platforms as entrepreneurs design and expand businesses.
To learn more about the use of social media by women entrepreneurs in Tunisia, we asked Dorra Chaker, Communications Officer at The Association of Continuity of Generations (ACG) WES center in Sfax, to reflect on this topic. See what she has to say below.
* Beth Kanter, “Women and the Global Social Network: Social Media and Women’s Economic Sustainability in the MENA Region” in Women in the Global Economy, 2013