Rachida Gannouni’s WES Journey

Rachida Gannouni, WES graduate, TAMSS

Rachida Gannouni, WES graduate, TAMSS

In August 2013, Rachida Gannouni, WES Graduate from Tunis, succeeded in securing her first large international contract with a client in Saudi Arabia. Rachida owns and manages a registered home-based sewing business specializing in work wear. This new contract is helping Rachida achieve her dream of diversifying her product line. For her first project, she will be making handmade painted prayer carpets and intends to continue to expand her inventory.

Before she came to the WES center at TAMSS in Tunis, Rachida Gannouni had a registered home-based sewing business specializing in uniforms and work wear that employed four women. At that time, Rachida had a book keeping system that did not separate her business from her family budget and she was not always able to distinguish between expenses and profit.

Rachida joined WES with two clear goals 1) to expand her business and get new sewing machines and 2) to start paying social security and insurance for her employees. She enrolled first in entrepreneurship and leadership trainings and has since also joined e-commerce and computer training courses.

In addition to investing in new skills, Rachida is also developing a business plan. “I now review my business plan almost every night at home,” she explains. The WES TAMSS team is also helping her acquire loans from the BFPME (Banque de Financement de la Petite et Moyenne Entreprise) to expand her business and access more interesting markets such as universities, hospitals and laboratories. With the help of WES, Rachida has determined that she needs 120 thousand Tunisian Dinars to buy new machines and move to a bigger work space.

Rachida has adopted several new business practices that have immediately helped her expand her business, earn greater profits, and secure the large international contract, “I am expecting a 50% increase in the profits I make by next month because now I know what my priorities are.”

 

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